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Zone to Win: Organizing to Compete in an Age of Disruption

by Geoffrey Moore

Brief Notes:

Distinguish between disruptions to:

Three horizons:

Four zones

Performance Zone

Productivity Zone

Incubation Zone

Transformation Zone


  1. zone your orgs - each function funded out of only one zone, once funded managers deploy funds as they see fit
  2. lock in the perf zone - sort rows and columns, establish clear owners, goals
  3. activate the productivity zone - specify programs and systems improvements, which perf zones to serve (who will fund)
  4. fence off the incubation zone - fund the zone as a whole annually, establish the board, clean up as needed, board funds milestones and monitors
  5. determine the status of transformation zone and proceed accordingly (offense, defense, inactive/dormant/unchallenged)

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Last edited November 5, 2017 11:42 am CentralTimeUSA by MichaelHerman
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